“Network.” What does that mean? It is a common thread not included when giving career advice, but is one of the most important parts of getting a job. Of course, a good resume and having good interview skills are important, but networking can set you apart from your competition.
Your network is intangible, it is irreplaceable, it is necessary for you to succeed in the real-world. An employer told me once, if you write in your cover letter that an employee from inside the organization recommends you, your resume will automatically be put to the top. This is just one reason having a network is important, but how do you get one?
The first step is to step outside of your comfort zone. Talk to employers in your industry at any event you are invited to. This can include networking events in student organizations, a career fair, an information session and much more. While at these events, get up and talk to an employer. Get their business card and if you have one, give them your business card as well. The next day, send them a resume and tell them what type of positions you are looking for. If they see a position come past their desk, they may suggest you to the hiring company. Make sure to keep all of your business cards in a safe place so you can always call upon them if ever need be.
The next step is get to know these employers. Whenever an employer wants to talk to you, take some time to talk to them. One recruiter that recruits at UW-Madison has an actual list of three to five students that would be a good fit for her company. Every time on campus, this recruiter sits down and talks with these students about where their life is heading. If she has an opening in her company she knows the perfect candidates to talk to. If those student do not talk to her, they may lose out on valuable networking time.
LinkedIn is another great opportunity to network with employers. By growing your network on LinkedIn, you can find inside contacts in companies that can refer you to open positions. A professional recruiter once told me, use LinkedIn to seek out employers in companies. You never know when you may need them to recommend you for a job.
Networks are the secret that very few people know about. They are a big reason why people are chosen for certain positions. Building your network will increase your chances of finding the perfect job and can be the part missing in your career development.
